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Bums In Seats: How to Make the Most of a Limited Advertising Budget
Times, they are a changing and how do we survive as resources–both human and financial–shrink? Cheryl Ewing will guide you through a review of what you are currently doing and help you adapt it to the new reality–a world where we are increasingly crunched for time, bombarded with messages and feeling isolated. Taking a look at recent advances in values-based marketing and relationship building, we will consider how we can encourage people to invest in their mental health and attend your theatre. Over the course of the session you will gain an understanding of values-driven marketing, understand what branding means to your theatre and learn how to increase your resources, while you retain and grow your audience and do so with a limited budget. Participants will be asked to bring samples of what their theatre is currently using for marketing as well as stories of both their successes (and ideas that didn’t work so well) to share. Working together participants can expect to take home a fresh eye for marketing supported by new and practical ideas and tools. Suitable for intermediate and advanced levels.
Cheryl Ewing has over twenty years experience in senior management in the arts. Having worked in the municipal, educational, for-profit and not-for-profit sectors Ms. Ewing brings a broad perspective to the work of artists and their impact on the community. She designed the innovative young audience programmes – eyeGO to the Arts and River Run Centre’s Linamar for the Performing Arts. She is the General Manager of ACE (Association of Cultural Executives), administers Open Ears Festival and a performing arts conference – Ontario Contact. Ms. Ewing is very proud to be the author of Raising the Curtain, a manual for young audience presenters based on her own experiences. She is an active volunteer within Waterloo Region serving on the boards of Dancetheatre David Earle and JM Drama/Registry Theatre as well as the Waterloo Region Prosperity Council Creative Forum Steering Committee. As the Project Manager for a province wide marketing research project, the Values & Benefits Study, Ms. Ewing is excited about the changes in marketing in today’s world.
Date: Friday, May 7 at 7:30pm to Sunday, May 9, 2010 at 3:00pm Location: Geneva Park, Orillia Fee: $525, which includes all instructor fees, course materials, accommodations and meals for the full weekend, and taxes. Course Details: Sessions include:
All sessions include collaborative group assignments by the participants. For more information, please contact Cornelia Persich, Education Coordinator, at cornelia@theatreontario.org or 416.408.4556 x.10. We will also be offering this course in Fall / Winter 2010 in Toronto. To receive notification of future workshop dates, sign up for our enewsletter Theatre Ontario Presents... |
